Why your Google Maps profile matters so much

google map graphic

Why is Google Maps so important to businesses and what benefits can you get from creating your own professional profile photos.

You decide to take a trip round London. How do you find a hotel? Or a nice restaurant? What are the local gyms like? People ask these questions everyday and for many businesses these are purchasing decisions that drive business. 40% of your clients will use mapping products to find this information. What percentage of clients will be using mapping products in 10 years time?

A few years ago I noticed that how I found businesses had changed. I relied solely on Google Maps to find local restaurants when I wanted to go out. I found that it was often easier to see if a place was good, what the closing times were and the address straight from Google maps rather than the restaurants website. I also noticed that a lot of businesses had very poor, or client submitted photos.

Report

A 2014 report by Oxera on The Benefits of Complete Business Listings gives some good insight into some the benefits of Google Maps for Business. A few of the benefits include;

Consumers have higher confidence in verified maps business listings. Businesses are considered to be ‘reputable’ twice as often if they are verified.

 

79% of users report that having business information on the search engine results page would allow them to find a business that better matches what they are looking for.

 

Our analysis shows that additional information is associated with at least a 30% increase in homepage clickthroughs

 

Entries for firms with more information about themselves are associated with additional online activity.

By | 2017-01-29T23:36:02+00:00 October 23rd, 2016|All, Business, Commercial, Google Street View, London, Maps, Photographer, Photography|0 Comments