How to use Facebook’s new 360 photos for your business
For years businesses have been using Google Map’s 360 views to let prospective customers have a look inside their locations. It’s known to drive foot traffic and engage with customers in a unique way. What can we learn from Google Maps and how do we implement Facebook photos for our business?
The biggest difference between Facebook 360 images and Google’s Business view is that the Facebook images don’t allow you to navigate from one to the other. This isn’t a major disadvantage though. Instead of having to capture the whole premises just take a few highlight photos of some of your best looking areas. It’s important to have a mix of aesthetic and practical examples. Some customers may use the photos for very practical purposes like checking wheel chair accessibility.
You want to look your best too! You could take your own photos with good results but you may experience stitching problems and dynamic range issues. Dynamic range problems show up as either very bright or dark areas in an image. The view out your window may look terrific but the inside of your restaurant may look dark. Using a professional service like we offer at Real Lux will give the best impression.